Aesera Academy of JEWELLERY Design
Contact Details:
No.144/74, Eskay Buildings, III Floor,
Greams Road, Thousand lights,
Chennai-600 006.
INDIA
INDIA
Mob:+91-9444100081, +91-9840689781, seshu.gopal@jewelrydesignacademy.com
On the back of a sizzling growth of the organised jewellery industry, striking job openings and exciting entry-level salaries, many specialised institutes catering to the industry have mushroomed in the recent past. It's a fine era to consider jewellery designing as a career preference.
India is the largest gems and jewellery market in the world (the domestic market is Rs 63,000 crore), but largely in the unorganised sector with a significant focus on gold. With the entry of big players like Tanishq, Swarovski, DeBeers, D'- damas, the shifting thrust on gems and stones rather than pure gold is giving a big push to the organised gems and jewellery industry.
Your grandma's old jewellery may be treasured and pricey heirlooms, but they simply do not hold a candle to the existing styles being worn. Jewellery these days is exclusive and contemporary. "People are very image cognizant. They don't want jewellery as a representation of financial security but to make a fashion statement and also as trends wear that suits different occasions."
India is the largest gems and jewellery market in the world (the domestic market is Rs 63,000 crore), but largely in the unorganised sector with a significant focus on gold. With the entry of big players like Tanishq, Swarovski, DeBeers, D'- damas, the shifting thrust on gems and stones rather than pure gold is giving a big push to the organised gems and jewellery industry.
Your grandma's old jewellery may be treasured and pricey heirlooms, but they simply do not hold a candle to the existing styles being worn. Jewellery these days is exclusive and contemporary. "People are very image cognizant. They don't want jewellery as a representation of financial security but to make a fashion statement and also as trends wear that suits different occasions."
Getting Started
Previously, the single way to learn this skill was to be an apprentice to an experienced jeweler. But these days, one can take up a diploma course in jewellery design after school. Numerous institutes, all over India, present diploma courses in jewellery designing. A student has to pass an aptitude test and interview before qualifying for the course. One could be from any field. But an art background does help in the long run.
Previously, the single way to learn this skill was to be an apprentice to an experienced jeweler. But these days, one can take up a diploma course in jewellery design after school. Numerous institutes, all over India, present diploma courses in jewellery designing. A student has to pass an aptitude test and interview before qualifying for the course. One could be from any field. But an art background does help in the long run.
The course gives you essential information on the diverse kinds of stones, colour schemes in jewellery, design themes, presentation and framing, designing individual jewellery pieces, men's jewellery, costume jewellery, jewellery costing, etc. But to a professional in designing jewellery does not need formal training. A professional in any other field can take up jewellery designing workshops and set up a business production house.
· Opportunities
one can work in any of the following sectors:
- Jewellery designing house
- Export house
- Fashion house
- Self-employment
- Freelance designing
If you join an export house, you can see your new designs in the international market. Most of the students start their own business by setting up a production house.
As a freelance designer your job is to draw a design according to the specifications of the jewelers' house. You also need to direct the manufacturing of the jewellery by the craftsman of the jewellery house.
· What it takes?
There are no specific personality traits
for jewellery designers. One can learn everything while getting trained. However, you just need a passion for the profession;otherwise there is no way one can learn.
A sense of design is imperative. Precision and attention to detail are also equally important for a successful jeweller. One should be very creative, imaginative and technically sound.
It's also important to have a working knowledge about manufacturing.
One should be well-versed with the fashion industry on the international front too.
· The Job
Jewellery designers prepare sketches - by hand or on the computer - to conceptualize the design. After consulting with the customer or the manufacturing team, designers fashion detail drawings, a structural model, computer simulations, or a full-scale prototype.
Computer models allow superior effortlessness and flexibility in exploring a number of design alternatives, thus reducing design costs and cutting the time it takes to deliver a product to market.
Designs are created on regular or floral patterns and then generate forms by connecting different structures together. The range of raw materials is exhaustive - from economical and easily available stuff like paper, wood, terracotta, jute, to highly priced Swarovski crystals!
Chennai Aesera Jewellery Design Training Academy
Designs are created on regular or floral patterns and then generate forms by connecting different structures together. The range of raw materials is exhaustive - from economical and easily available stuff like paper, wood, terracotta, jute, to highly priced Swarovski crystals!
Positives/Negatives
+ives
The market demand in India for jewellery designers is so high that it seems like an evergreen career path.
Jewellery designing is a highly rewarding profession.
-ives
Jobs vacancies for jewellery designers are usually not advertised therefore you will have to put in a great deal of effort to get a foothold in this industry.The initial cost of setting up your business is high.
Different Roles, Different Names
As a jewellery designer you can specialize in any particular aspect of jewellery designing. Following are different names given to varied specializations and their different roles:
Jewellery designer or artist: A professional whose primary responsibility is ideating new jewellery designs and then rendering or drawing those designs.
Goldsmith: Expert in making any standard or traditional range of jewellery.
Fashion jewelers: One who specializes in designing jewellery for the fashion Industry.
Manufacturer: Runs either a small unit or a mass production house. Markets their own line of branded jewellery.
Repair person: A professional who specializes in the art of mending various jewellery products or accessories.
Lapidary: An expert in setting of precious and semi-precious stones in various jewellery products.
Top Companies
- Renowned jewellery brands such as Tanishq, Swarovski, Nakshatra, Gili
- Jewellery making and designing units
- Jewellery shops and showrooms
- Top notch goldsmiths
- Antique and art auction houses.
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